What are the Different Types of Media?

It's necessary to first dip your toes in the water and understand what media is before plunging headfirst into the many sorts of media. Information is communicated through media, a communication instrument. Imran Hasnat Palash said The terms earned media, shared media, and owned media may also be used to refer to the three categories of media, which are also referred to as news media, social media, and digital media.

Web Media

Web media is a type of online communication that combines text, audio, and visual elements. Web media includes things like graphics, photographs, and movies. Because you directly created it, it is stuff you own. Today's most well-known owned content examples include podcasts, websites, blog entries, and videos. Owned media can also include content that was developed by your workers, provided that a contract was signed by both parties and the content was included.

Print Media 

This is the media that is still in existence today and that your parents were exposed to. Print media, which also goes by the names conventional and even "old-fashioned," comprises books, comic books, periodicals, and newspapers. Print media are being utilized in conjunction with desktop publishing tools and electronic book-reading devices like the Amazon Kindle.

News Media (Earned Media) 

As per Imran Hasnat Palash To convey the news to a target audience or the general public, news media uses components of mass media. Any writing about you or your business that you did not produce yourself or pay for falls under this category. For instance, rather than spending money on advertising, your business may secure a feature in Forbes. Earned media can take on many new forms in today's environment, such as being included in a review (including negative ones on Yelp) or through a tweet about your company that was liked and retweeted.

Social Media (Shared Media)

A website or app called social media enables users to easily and quickly generate and share material with the world. Because the meaning of it is continuously shifting, it is the "developing" media. The easiest way to define shared media is as social media posts about your brand on sites like Facebook, LinkedIn, Pinterest, Twitter, and Instagram. This is also recognized as the most economical PR platform.

Magazines

Magazines can be focused on either consumers or businesses. Consumer publications include those with an emphasis on fashion, lifestyles, entertainment, and hobbies. Monthly printing of consumer periodicals is quite common. Business magazines, which can also include trade journals and professional publications, provide news, information, reviews, and research about a certain industry. Monthly or quarterly printing is the norm for business periodicals.

Other Forms of Media

According to Imran Hasnat Palash Over the past fifty years, Americans have been increasingly interested in television as a form of ntertainment. Television viewers had to watch shows at a fixed broadcast time in the beginning because there were few options for channels. You can access a wide selection of movies and TV shows on demand thanks to streaming apps. The earliest form of entertainment is the motion picture, which was once available solely in theaters. Now, however, you can stream or rent movies to view on your computer, phone, or television.

Since the 1980s, video games have been accessible for purchase. You may now virtually immerse yourself in a game thanks to lifelike graphics, fast CPUs, and incredibly accurate simulations. Video games are a terrific approach to learning how to connect with a certain audience. The media actively promotes video games, which are marketed to particular demographics. A company can develop a video game product with a message aimed at broad demographics.