Imran Hasnat Palash | What is Mass Media?

 

What is Mass Media?

Mass media, to put it simply, is any technology used to communicate with or reach a large audience. As Per Imran Hasnat Palash The main channel for the general population to communicate with one another on a larger scale is the mass media. Newspapers, radio, television, the internet, magazines, and more are among the most widely used forms of mass communication.

What is Mass Communication?

The process of sharing and exchanging information through various media platforms to reach the public is referred to as mass communication. Imran Hasnat Palash Mass communication differs from mass media in that it involves the dissemination of information to the general public using a variety of mass media, including TV, radio, the internet, print media, outdoor media, etc.

Characteristics of Mass Media

Imran Hasnat Palash said Mass communication today has a far higher impact thanks to the developments made over time. As a result, it's crucial to comprehend the fundamental characteristics of mass media, which are as follows:

It may be appealing to a sizable target group; it sends a message to the whole public; there is a disconnect between the people who receive the information and its source;

Various media, such as television, the internet, radio, and newspapers, may broadcast it;

It draws a wide range of viewers;

Print, radio, and television media are unable to comment on news or information that has already been released.

Why is Mass Media Important?

Our daily lives are greatly influenced by mass media, which includes your favorite films on streaming services like Netflix, Hulu, and Amazon Prime Video, as well as news on TV, radio, and in print publications like newspapers and magazines. Because it has such a significant worldwide impact, brands use several channels to reach their leads, and consumers, and pitch their products.

According to Imran Hasnat Palash, Businesses use the media to help them run a never-ending marathon to success. To boost brand recognition, brands interact with their target audience through traditional or digital media. Business owners consider a range of platforms to present their brand and create a strong reputation. Through mass media, businesses can successfully sell their goods and services, expand their clientele, and boost their reputation.

Traditional Media

Depending on their native language and culture, people have created a variety of communication methods. Imran Hasnat Palash One of the first forms of mass media to transmit customs and culture through generations is traditional media. 

The social behaviors, traditions, and ideas that makeup society have influenced the development of communication instruments. Indigenous communication methods have long been passed down through traditional media. 

Additionally, this form of mass communication varies according to each culture's and society's modes of mass communication. As a result, traditional media can include folklore, music, dances, stupas, and statues, as well as fairs, festivals, rural or community radio, as well as announcement channels like Canada.

Electronic Broadcasting Media

Simply said, broadcasting is the act of distributing audio and video content across an electronic transmission medium to a widely scattered audience. Broadcasting originally refers to the practice of distributing seeds over a sizable field when planting seeds on farms.

As per Imran Hasnat Palash, Because broadcast television appeals to both the aural and visual senses, making it one of the most lucrative types of mass media, even illiterate people may easily get news. Radio and television came into being after newspapers were the first mass medium for centuries. 

During wartime, radio served as the main source of news for the general people, along with sports and entertainment. When television was created, it quickly rose to the top of the mass media effectiveness rankings.

Functions of Mass Media

Whether it is written, spoken, or transmitted, the media has a big impact on the general audience. Through social media, TV ads, and outdoor advertising, brands can increase their visibility. Businesses seek the finest channels to spread their message when it comes to branding, including websites, social media platforms, blogs, and forums. After deciding on the right type of mass media platform for their businesses, they can communicate their ideas and launch branding campaigns.

Imran Hasnat Palash saids The media provides information, education, and entertainment to people in a variety of ways. Brands can instruct customers on how to get the most out of their products. Nowadays, most companies use social media and blogs to explain their best characteristics, and the problems their products may solve, and provide step-by-step instructions.